BC Greenhouse Builders Brand Architecture

Corporate brand overview

A manufacturer first, and the warranty behind everything we sell.

Founded in 1951, BC Greenhouse Builders is a North American manufacturer of premium aluminum greenhouse structures. Today we are recognized for strength, customization expertise and long-term exceptional customer support.

BCG is the manufacturer of record and warranty authority for every greenhouse in our brand portfolio, working with trusted engineering partners.

1951We begin as a cedar-framed greenhouse builder.

Early shift to aluminumAluminum construction supports durability, longevity and a lifetime warranty.

TodayPremium aluminum structures, deep customization expertise and long-term customer support.

A black-framed greenhouse beside raised metal garden beds and a rose-covered arch — Greenhouses that sit in real gardens, in real climates.

Brand architecture model

One endorsed house. Select a brand to see its job.

BC Greenhouse Builders operates under an Endorsed Branded House model. Five brands sit directly under the corporate and manufacturing authority, and some have product lines of their own.

Trust transferConfidence earned in one market carries to the next.

Engineering and warranty credibilityOne consistent standard behind every product.

Flexible channel strategiesWe adapt how we sell without diluting the brand.

Black-and-white archive photo of a family, including several young boys, raising the aluminum frame of a large greenhouse together on a concrete foundation

Henry Heinen in a red plaid jacket at the door of the BC Greenhouse Builders shop in 1957, below a sign reading Manufacturers of All Aluminum Greenhouses

From the archive · 1957

Where it started.

Owner Henry Heinen outside the BC Greenhouse Builders shop on Griffiths Avenue in Burnaby. Even then, the sign above the door read “Manufacturers of All Aluminum Greenhouses.”

Behind: a family effort, raising an aluminum greenhouse frame together, one truss at a time.

Our story

Growing the family: the 2024 acquisitions.

In 2024 BC Greenhouse Builders welcomed two businesses that share our focus on greenhouse growers, providing excellent service to customers and employing a DIY approach to projects. Each company maintained its own name and logo and brand history.

1951BCG begins as a small cedar greenhouse business in southwestern British Columbia.

1972New ownership introduces design innovations and launches the Cross Country line.

1995Adds distributors and online ordering, expanding beyond the original borders.

2022The charitable foundation Beyond BC Greenhouses is established.

2024Charley's Greenhouse & Garden Supply and The Polycarbonate Store join BCG.

Joined BCG in 2024

Charley's Greenhouse & Garden Supply

Mount Vernon, Washington · Serving hobby gardeners since 1973

Focus: the backyard and hobby gardener. Charley Yaw came out of Oregon State with a big dream and limited cash. After a request to build a backyard greenhouse, word of mouth brought more customers, and he saw that commercial suppliers were ignoring the hobby grower. Charley's was built to fill that gap with greenhouses, equipment and supplies.

The top U.S. hobby supplier. In the 1980s and 1990s Charley's was the leading supplier of hobby greenhouse equipment and gardening supplies in the United States. Its catalog reached more than one million households and carried greenhouses from England, Canada, Germany, China and Denmark. Today it remains a cornerstone of the U.S. greenhouse industry, known especially for English-style greenhouses.

A long partnership with BCG. Charley's has partnered with BC Greenhouses since the early 1980s. When founders Charley and Carol Yaw retired, the business joined the BCG family, with its values and product quality carried forward.

1973First backyard greenhouse built near Pine Lake, Washington.
1975First supply catalog: 16 black-and-white pages, 400 copies.
1980s–1990sTop U.S. supplier of hobby greenhouse equipment and gardening supplies.
2024Joins BC Greenhouse Builders.

Greenhouse kits

Ready-to-ship models, including Winter Gardenz and Cross Country
Made-to-order aluminum and cedar
Backyard, commercial and attached models
The Hendrik Limited Edition
Heritage cedar: Alpine Insulated, Woodland Cedar (U.S. only)

Greenhouse equipment

Vents and vent openers
Temperature management
Benches, shelving and staging
Fasteners and hardware
Polycarbonate glazing and capping
Repair shop

Gardening accessories and supplies

Garden tools and equipment
Watering and irrigation
Pots, planters and raised beds
Grow lights
Fertilizer and soil amendments
Seeds and plants
Plant care
Books and courses

Advice and service

Expert advice on plant care, pest control and garden design, plus phone support for construction questions. Guides include the Greenhouse Foundation Guide, Buyer's Checklist and Attached Greenhouse Guide, supported by a blog and newsletters.

Joined BCG in 2024

The Polycarbonate Store

Mount Vernon, Washington · Online supplier of polycarbonate sheets and related supplies

Built on nearly 50 years in the hobby greenhouse industry, The Polycarbonate Store was created to meet growing demand for polycarbonate in outdoor living spaces, DIY projects and other building uses. It supplies the same type of multiwall polycarbonate that BCG uses in its own manufacturing.

What makes it different

A dedicated sales support team walks every customer through the product line.

The team provides guidance on best practices for DIY projects and for B2B construction. Customers reach a live person on 1-888-977-POLY, not an automated system, and support continues after the purchase.

DIY builders and homeownersDIY greenhouses, patios, porches, carports, breezeways and high-end homes.

B2B and constructionContractors and the local building community, on residential, commercial and greenhouse projects, including barn restoration.

Guidance on best practicesHow-to resources on installing, cleaning and cutting multiwall polycarbonate, plus a glossary, FAQ and materials list.

New & exclusive

Solvera Pro Glazing System

Sold exclusively through Polycarbonate Store

Introducing the next generation of architectural glazing systems sold exclusively through Polycarbonate Store. Manufactured by renowned greenhouse experts BC Greenhouse Builders, the Solvera Pro Glazing System is a premium weather-resistant glazing solution engineered for those seeking professional results with simplified installation.

Built for: greenhouses, conservatories, patio covers, canopies, breezeways and timber-frame structures. Learn more about Solvera Pro

What they sell

Multiwall polycarbonate sheets: 6, 8, 10, 16 and 25 mm
Capping systems: end caps and U-channel
Hardware and supplies
Tape and sealants
Solvera Pro Glazing System
Polycarbonate hurricane window panels

Made in the USASheets are cut to order.

Cut to exact specsSized for each project.

Wood-cratedFor safe delivery.

Ships nationwideMotor freight available.

WarrantiedEvery item carries a warranty.

Primary market brand

Cross Country Greenhouses is the flagship.

It represents BCG's core promise to hobby and custom residential greenhouse buyers.

Greenhouses engineered to last a lifetime, designed for real climates, and supported by real people.

Customer-facing brand Primary vehicle for market entry and growth

An open-doored greenhouse with shelves of terracotta pots, surrounded by kale, flowers and raised beds — Purpose-built for the people who grow in them.

Product line architecture

Four ways into the portfolio.

Each tier has a clear purpose. Choose a tab to see how it works.

Halo brands
Commercial and Meridian Estate lift the whole portfolio.

Credibility anchor
For architects, designers and high-end residential projects.

Proof point
Shows BCG's engineering and customization capabilities.

Commercial and Meridian Estate lines are not volume driven. Their purpose is to elevate perception and trust across all product tiers and maintain a healthy complementary revenue stream to service a broader market.

A glass-roofed conservatory on a city rooftop beside a stone dome at sunset — A rooftop glasshouse above the city.

Inside a black-framed greenhouse with a view of the water through the far glass wall — A greenhouse with a view over the water.

Aerial view of a large glass greenhouse beside a stone garden wall, with a pond, barn and estate home overlooking the water — Engineered for the property it sits on.

Customer centric brand pillars

Our brand is built on outcomes.

The customer sits in the center of everything we do. Open each pillar to see what it means in practice.

Two hanging moss baskets of ferns inside a greenhouse under a polycarbonate roof

Together, these pillars reduce buyer regret and support confident long-term investment.

Ecosystem roles and responsibilities

Who does what in our brand ecosystem.

Each role protects brand equity and customer trust. Select one to read its responsibility.

Brand governance principles

Four rules we keep, everywhere.

Keep names as they areProduct names, line names and architectural styles may not be renamed.

Keep the manufacturer clearManufacturer attribution must remain clear and consistent.

Localize, do not re-authorMarketing materials may be localized but not re-authored as original manufacturer content.

Follow the BCG guidelinesLogos, naming conventions and descriptors must follow BCG guidelines.

These principles protect clarity, trust and long-term brand value across all channels, and increase market share for all parties.

AI, search and citation readiness

Clear structure helps people and AI find the right answer.

Brand architecture directly supports discoverability and trust in AI-driven search environments.

BCG is the sourceBC Greenhouse Builders is the established source for manufacturing and engineering information.

Cross Country is the product referenceCross Country Greenhouses is the primary product reference entity.

Consistent namingIt improves AI citation, AEO and zero-click search visibility.

Clear relationshipsClear manufacturer–retailer relationships reduce misinformation.

This structure ensures BCG remains the authoritative source globally.

Brand kit

Logos, colour and type.

The marks and colours behind every BCG page, flyer and storefront. Logos, naming conventions and descriptors must follow BCG guidelines.

Logos

Artwork shown on white, as supplied in the Brand Architecture document.

Cross Country Greenhouses · Hobby and custom

Cross Country Commercial Greenhouses

Meridian Estate Greenhouses

Charley's Greenhouse & Garden Supply and The Polycarbonate Store each carry their own logo. Ask Marketing for the official files before using any mark, and never alter, recolour or redraw a logo.

Colour palette

Select a swatch to copy its hex code.

Typography

What we know today.

This guide · Headings

Aa Fraunces

A serif display face that matches the headline style on the brand colour sheet.

This guide · Text

Aa Figtree

A clean sans-serif for body copy, labels and navigation.

Documents

Aa Calibri

The Brand Architecture 2026 document is set in Calibri. Confirm the official web and print typefaces with Marketing before producing new materials.